Guiyang launches consumption and shopping season

The 2026 "9.9 China (Guizhou) International Alcoholic Beverages Expo Guiyang Consumption Season" and the "Cool Guiyang Golden Autumn Shopping Season" were launched on Sept 9.

From now until Oct 9, Guiyang will hold at least 200 promotional events in total, further strengthening the city's consumer appeal and promoting consumption expansion and quality improvement.

For this consumption season, a "1+9+9+N" activity and policy support system has been planned and introduced, namely one launch ceremony, nine major thematic series, nine supporting consumption promotion policies, and N self-selected activities by districts and counties.

The Mellow Guiyang Baijiu Consumption Festival focuses on baijiu consumption hotspots and will organize Chinese and foreign famous alcoholic beverage and alcoholic beverage culture tasting, experience, and sales activities such as baijiu tastings, promotional introductions, and discount promotions.

Bars, craft beer bars, and other nighttime consumption venues are encouraged to carry out alcoholic beverage-themed promotional activities, such as nighttime alcoholic beverage tastings, to create alcoholic beverage experience centers and food-and-drink specialty streets featuring fine wines and spirits, foster a strong alcoholic beverage consumption culture, and promote baijiu consumption.

The Quality Guiyang Golden Autumn Shopping Festival spotlights Guizhou goods, Guiyang products, and excellent cultural creative products. It will bring together shopping malls and commercial streets, intangible cultural heritage cultural creative product brands, as well as major brand home appliance stores, mobile phone stores, and automobile 4S dealerships to stage a wide variety of promotional activities.

The Lively Guiyang Fine Food Festival centers on premium coffee, craft beer, and exquisite dining, bringing together well-known local catering brands to showcase colorful food-culture publicity and experiential activities such as Guizhou cuisine food festivals, coffee festivals, and beer festivals.

The Charming Guiyang Nighttime Consumption Festival highlights nighttime consumption, rallying shopping malls, commercial streets, specialty blocks, and nighttime consumption venues such as dining, leisure, and entertainment venues across the city to carry out a rich variety of nighttime promotional activities.

The Renewed Guiyang Automobile Consumption Festival will implement national and provincial policies on automobile trade-ins, enlist automobile sales enterprises to launch trade-in and new-car purchase promotions, and unleash the momentum of automobile consumption.

The Smart-Sharing Guiyang Home Appliance and Home Furnishing Consumption Festival will make good use of provincial policies on trade-ins and new purchases of smart home appliances and home furnishings, organize home appliance and home furnishing sales enterprises to deliver trade-in and new-purchase promotions, and promote the upgrading of green and smart consumption.

The Vitality Guiyang Sports Consumption Festival will promote healthy lifestyles by organizing sports venues and sports equipment sales, sports training, and outdoor sports institutions to launch sports consumption promotional activities and meet the sports and fitness needs of locals and tourists.

The Wonderful Guiyang Culture and Tourism Consumption Festival will focus on the performing arts economy and cultural tourism activities, organize major hotels, tourist attractions, and major competitions and conferences across the city to offer a variety of cultural tourism and consumption promotion activities, meet the cultural tourism consumption needs of citizens and tourists, and stimulate shopping and dining consumption.

The Exquisite Guiyang Residential Home Purchase Festival will focus on exquisite residences, bringing together major real estate projects across the city to launch summer residence promotional activities and promote summer residence housing consumption.

In addition, under city-level coordination, all county-level cities, counties, development zones, and relevant commercial and trade enterprises will plan and organize a number of self-selected consumption promotion activities with local (enterprise) highlights and characteristics, forming a city-district linkage in which diverse initiatives thrive and a citywide consumption boom takes shape.