Aifay: A hidden gem by Baihua Lake

The Xiaolanshan Digital Culture Industry Ecological Village in Zhuchang town, Guiyang's Guanshanhu district, is rising as a hub where culture meets technology. Among its key enterprises is Guangzhou Aifay Culture Communication Co, an internationally recognized animation studio that established its base here in 2024.

Aifay shot to fame with its animation "Flying MOCO", amassing over 40 billion views and 40 million followers across multiple platforms. Its works are popular in China and across Europe and Asia. The company chose Xiaolanshan for its strong focus on digital culture as a driver of rural vitalization.

Aifay's "Flying MOCO" animation is very popular online. [Photo/WeChat account of Guanshanhu district]

Utilizing Guizhou's natural beauty and folk traditions, Aifay integrates local elements into its animations while partnering with universities to train new talent and grow the creative industry, with plans to expand into entertainment markets and further its international reach.

Jointly developed by Guizhou Colorful New Media Co and Guanshanhu district's authority, Xiaolanshan offers a shared platform for digital media, cultural creativity, and incubation. Here, nestled among green mountains and clear waters, Aifay is using creativity and technology to connect to share warmth and hope with the world.